We are proud Members of Better Cotton Initiative. Better Cotton Initiative trains farmers to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and implement the principles of decent work. 

Better Cotton Initiative is sourced via a chain of custody model called mass balance. This means that Better Cotton Initiative is not physically traceable to end products, however, Better Cotton Initiative farmers benefit from the demand for Better Cotton Initiative in equivalent volumes to those we ‘source.’