Better Cotton Initiative
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Better Cotton: Sustainable fashion with a positive impact
At King Louie, we believe in fashion that combines style and responsibility. That’s why we collaborate with Better Cotton, the world’s largest sustainability initiative for cotton. By choosing Better Cotton clothing, you contribute to better working conditions for cotton farmers, reduced water consumption, and a more environmentally friendly cotton production.
What is Better Cotton?
Better Cotton is committed to a more sustainable future for global cotton production. This means:
✔ More efficient water use and improved soil health
✔ Fewer pesticides and chemicals, protecting biodiversity
✔ Better working conditions and fairer wages for farmers
✔ Greater resilience to climate change
Better Cotton works with millions of farmers in over 20 countries, providing training and support. This enables them to grow cotton in a way that is better for both the planet and their communities.
King Louie and Better Cotton: A responsible choice
Our Better Cotton collection combines timeless designs with more sustainable production. From cotton dresses, blouses, and trousers to soft knitwear and stylish basics, each item contributes to a more ethical and eco-friendly fashion industry.
Choosing Better Cotton clothing is a conscious statement. You’re not only wearing a stylish and comfortable piece, but also helping to make cotton production fairer and greener. Together, we take steps towards a better future.
Shop the Better Cotton collection and be part of the change.
Women's clothing made from sustainable materials
In addition to Better Cotton (BCI), we also use other sustainable materials such as LENZING™ ECOVERO™ viscose, GOTS-certified organic cotton, TENCEL™ Lyocell, OCS 100 organic cotton, and materials with the Global Recycled Standard. Additionally, some products in our collection are made 100% circular.