Mission

We love fashion. We also know it comes at a cost to people and the planet. So we're working on doing better, one collection at a time. Here's how.

Responsibility Statement

King Louie is an international, commercial company that operates within an economic system based on consumption. We acknowledge that our industry is often overshadowed by fast fashion, low prices, overproduction, and low quality. We don’t want to be hypocritical—we love fashion and selling clothing. However, we feel responsible for being a company with greater meaning and a clear purpose. It is our duty to do better, with every collection.

Our answer to fast fashion: clothes made to last, made 77% from preferred materials in 2025, in factories audited through amfori BSCI. And step by step, we're showing you more of our supply chain.

Our achievements

Since 2015

We have been focusing on improving working conditions in our partner factories, making this an integral part of our business. Our partner, Amfori BSCI, is a leading business association for sustainable trade.

In 2017

We became GOTS certified (CU 851623). That means our GOTS-labelled pieces meet GOTS' social and environmental criteria, checked every year.

Since 2018

We started switching to preferred materials, like organic cotton, LENZING™ ECOVERO™ viscose and recycled polyester.

In 2021

We signed the Amsterdam Green Deal Circular Textile, joining brands that work together towards circular clothing. We also hold a poistion at the Circular Fashion Innovation Lab.

In 2022

We strengthened our commitment to transparency with the launch of the tech tool Retraced. Every garment now includes a QR code providing detailed information about the known layers, partners and producers in the process of making our pieces.

In 2023

A major milestone in 2023: our first garments partly made with circular materials, made from textile waste.

Our Ambitions

To continue advancing sustainability, we are focusing on several key goals:

Supplier Audits

We aim to audit 100% of our suppliers annually via BSCI, achieving at least a 'C' rating. Lower scores will be improved through corrective action plans, with "decent working hours" as our top priority.

Preferred Materials

We aim to increase the percentage of preferred materials in our collections by 5% every year and introduce a more circular material. We are also exploring dyeing methods with a lower environmental impact.

Greenhouse Gas Emissions

We want to map all our relevant Scope 3 emissions: the greenhouse gases in our value chain, from making fabrics and garments to transport, business travel, commuting and waste. Together with amfori BEPI and Retraced, we're collecting emissions and water data from our suppliers to find our biggest hotspots.

Circular Innovation

We will continue to seek initiatives and collaborations that increase the share of circular materials in our collections. We are also implementing knowledge gained from circular design training into new collections.

Transparency

Our goal for the future is transparency for all our products. This requires further research into certifications and risks deeper in the supply chain—specifically, the "wet processes"—to ensure that all products are processed in facilities certified for clean chemistry, such as OEKO-TEX® STeP.