Mission
At King Louie, we strive for a more sustainable fashion industry every day, and this commitment is reflected in various aspects of our company. We are dedicated to four core pillars: Social Responsibility, Environment, Circularity, and Transparency. Learn about our achievements so far and our ambitions.
Responsibility statement
We sell clothes. Let's be clear and transparent: King Louie is an international, commercial company serving all our stakeholders. We are part of a business ecosystem based on consumption. We recognize that our industry is often overshadowed by fast fashion, low prices, and poor quality. We do not turn a blind eye to this.
King Louie comes with character—not only through our designs but also through our commitment to responsibility. We offer our customers a high-quality alternative based on fair working conditions, preferred materials, and a highly transparent supply chain.
At King Louie, we strive for a more sustainable fashion industry every day, and this commitment is reflected in various aspects of our company. We are dedicated to four core pillars: Social Responsibility, Materials, Environmental Impact, Circularity, and Transparency.
Our achievements
Since 2015, we have been focusing on improving worker conditions in our partner factories, making this a core and intensive part of our business. Our partner, Amfori BSCI, is a leading business association for sustainable trade.
In 2017, King Louie became GOTS certified, meaning we meet the social and environmental GOTS standards. We’re audited every year to ensure we keep up with these standards.
In 2018, we began transitioning to more sustainable materials, such as organic cotton, LENZING(TM) ECOVERO(TM), and recycled polyester. By 2024, 65% of our garments are made from these preferred materials.
In 2021, King Louie signed the Amsterdam Green Deal Circular Textile, joining a fashion alliance committed to creating fully circular clothes. We also hold a position in the Circular Fashion Innovation Lab (CFIL).
In 2022, we elevated our commitment to transparency by launching the tech tool Retraced. Each of our garments now features a QR code that provides information about all tiers and partners in our supply chain.
In 2023, we launched our first highly innovative circular garments, partially made from post-consumer waste.
Our ambitions
For 2024, identifying and minimizing our environmental impact is a top priority on our agenda. In collaboration with Amfori BEPI, we will conduct a risk analysis in eight key environmental areas. Additionally, Life Cycle Assessments (LCA) will provide deeper insights and help integrate environmental considerations into our design process.
Circularity is at the forefront of our agenda. We see it as our responsibility to support and scale up new initiatives in circularity. Currently, we are running a pilot program with Saxcell, a new yarn made from domestic cotton waste.
Our transition from conventional to preferred materials is ongoing. Our goal is to have 70% of our garments made from preferred materials by 2025, and we remain committed to this ambition.
Return management is a crucial aspect of circularity. In collaboration with The Renewal Workshop and our logistics partner Bleckmann, we will begin repairing our B2C and B2B returns in 2024.
