Mission
At King Louie, we strive for a more sustainable fashion industry every day. This commitment is reflected in various aspects of our business.
We focus on five core pillars:
- Social Responsibility
- Environment
- Circularity
- Materials
- Transparency
Read more about our achievements and ambitions below.
Responsibility statement
Let’s be clear and transparent: we sell clothing. King Louie is an international commercial company that serves all our different stakeholders. We are part of a business ecosystem based on consumption. We recognize that our industry is often overshadowed by fast fashion, low prices, and poor quality. We do not turn a blind eye to this.
King Louie comes with character—not only through our designs but also through our commitment to responsibility. We offer our customers a high-quality alternative to fast fashion, based on fair working conditions, preferred materials, and a highly transparent supply chain.
Our achievements
Since 2015, we have been focusing on improving working conditions in our partner factories, making this an integral part of our business. Our partner, Amfori BSCI, is a leading business association for sustainable trade.
In 2017, King Louie became GOTS-certified, meaning we meet GOTS' social and environmental standards. To
ensure continued compliance, we undergo annual audits.
Since 2018, we have been transitioning to more sustainable materials such as organic cotton, LENZING™
ECOVERO™ Viscose, and recycled polyester. By 2024, 69% of our garments are made from these preferred materials.
In 2021, King Louie signed the Amsterdam Green Deal Circular Textile, joining a fashion alliance committed to creating
fully circular clothing. We also hold a position in the Circular Fashion Innovation Lab (CFIL).
In 2022, we strengthened our commitment to transparency with the launch of the tech tool Retraced. Every
garment now includes a QR code providing detailed information about our supply chain and partners.
A major milestone in 2023 was the launch of our first highly innovative circular garments, made from recycled garments, or post-consumer waste.
"We also try to increase consumer awareness by organizing green events. Such as swapping events, repair days and masterclasses on sustainable consumption."
- CEO Jeroen Dijkema.
"We also try to increase consumer awareness by organizing green events. Such as swapping events, repair days and masterclasses on sustainable consumption."
- CEO Jeroen Dijkema.
Our ambitions
To continue advancing sustainability, we are focusing on several key goals:
- Supplier Audits: We aim to audit 100% of our suppliers annually via BSCI, achieving at least a 'C' rating. Lower scores will be improved through corrective action plans, with "decent working hours" as our top priority.
- Sustainable Materials: We aim to increase the percentage of sustainable materials in our collections by 5% each year and introduce at least one new circular material annually. We are also exploring dyeing methods with a lower environmental impact.
- Greenhouse Gas Emissions: We aim to identify all relevant Scope 3 emission categories. Through our partnerships with Amfori BEPI and Retraced, we will collect data on emissions and water usage from our suppliers, allowing us to identify key findings and "emission hotspots."
- Circular Innovation: We will continue to seek initiatives and collaborations that increase the share of circular materials in our collections. We are also implementing knowledge gained from circular design training into new collections, aiming to reach 5% circular materials per collection.
- Transparency: Our goal is 100% transparency for all our products. This requires further research into certifications and risks deeper in the supply chain—specifically, the "wet processes"—to ensure that all products are processed in facilities certified for clean chemistry, such as Oekotex.
Our Achievements
- At King Louie, we are proud of the steps we have taken considering sustainability. Our progress motivates us to keep pushing forward.
In 2024, we… - Became a member of Amfori for BSCI (Business Social Compliance Initiative) and BEPI (Business Environment Performance Initiative).
- Conducted our first in-depth Environmental, Social & Governance (ESG) study, scoring above the industry average.
- Reached 69% of garments made from preferred materials.
- Launched our third circular collection in collaboration with Bright Fibre, conducting a lifecycle analysis and calculating our emission and water savings (11,500 pieces x 24,800L).
Introduced The Renewal Workshop in our logistics warehouse, successfully repairing damaged items for resale through regular channels. - Piloted circular innovations such as Saxcell and Circulose.These are materials made from recycled garments. If successful, these materials will be added to our collections.
- Joined the 100x1000 Recycling Club, committing to upcycling 1,000 garments per year. Increased traceability by diving deeper into our supply chain, learning more about tiers 3 and 4—our yarn and raw material suppliers.
