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ReLove

ReLove

What can you do?

The Relove model shows six core values that all have to do with consuming responsibly. With this model we want to inspire and encourage you to make responsible choices and shop consciously. Discover our easy tips that can be immediately applied to your wardrobe.

The six core values of ReLove are:

Reduce:  Less is more. What do you really need?

Respect: Taking good care of your clothing

Re-use: Make someone else happy with clothing you no longer wear

Restyle:  Learn how to make new styling combinations

Repair: Broken items are easily fixed

Recycle: Don't throw away garments, but recycle them!

A SMALLER WARDROBE

Reduce

Making environmentally conscious choices and developing your personal style starts in your own wardrobe. What do you already have in your closet, what suits your figure and what is the quality of your (new) garment? By using your clothes more consciously, you will know better and better what suits you. That's great, because only buying what you need is the most sustainable.

Examine your closet and set yourself a goal. Maybe you want to make a capsule collection, or separate summer and winter for a better overview. What do you have (too) much of? What stays and what goes away?

Create your Own Capsule Collection
WASHING, CARING AND STORING

Respect

Did you know that most of the CO2 emissions and energy consumption of your clothes are caused by washing? And that research shows that we leave about 70% of our clothes hanging in the closet unworn? By treating our clothing with more respect, we automatically treat the environment more respectfully.

By the way, taking good care of your clothes is not difficult. It mainly means that you should not do a number of things. So read our tips about washing, maintenance & storage.

More About Washing & Caring
DONATE, SELL OR SWAP YOUR CLOTHES

Re-use

Research has shown that a large part of our clothes hangs in the closet unworn. A waste of space in your closet, but also a waste of those unworn clothes!

Go through your wardrobe, what do you give up and who will you make happy with these clothes? You can donate or sell them. And have you ever thought about organizing a swap event for friends or colleagues?

How to Organise a Clothing Swap
MAKING NEW COMBINATIONS

Restyle

If you’ve cleaned up your closet, chances are you have discovered some old gems that you can wear again with great pleasure. But what do you do with the garments that you don't know how to wear?

On Instagram you will find a number of Masterclasses in which we give styling advice. We like to inspire you to make exciting new combinations. That might not be the obvious choice at first. For example, try to match a summer dress with a warm wool sweater so you can wear it in the fall as well. Put your own spin on fashion!

FIX OR ALTER BROKEN ITEMS

Repair

Unfortunately, throwing away broken items has become way to normal. Even though it can be easily repaired or altered. What a waste!

Is there a hole in your favorite item of clothing or do you have clothes in your closet that are just not quite right? Plan an afternoon off and get started. Anyone can sew on buttons. Does that pile remain or are there difficult "projects" in there? Then find a good tailor in your area so that you can wear your favorite clothes again.

RECYCLE CLOTHES AND FABRICS

Recycle

Do you have clothes that really cannot be saved anymore? You may be able to use the material for something else. In any case, never throw away textiles, but hand them in at a recycling point. Check the waste separation guide Waste Saparation Guide for advice.

King Louie signed the Amsterdam Green Deal Circular Textile agreement in 2021 and participates in the Innovation Lab, together with other pioneers in the field of sustainable fashion. In 2022, we will launch our first products made entirely from recycled King Louie items. Read more about our sustainable journey on our sustainability pages.

More About Sustainability

What do we do?

When we organize events, we always do this within the framework of ReLove. For example, in the past we have organized swap events (Swap to Shop), sold vintage items from our own inspiration archive in our store (King Louie Archives), donated clothing to Dress for Success  and we entered into a collaboration with clothing library Lena. Read more about our  events below.
Swap events: Swap to Shop

In context of ReLove and sustainability we started organising swap events under the name 'Swap to Shop'. With Swap to Shop you can swap a King Louie item you no longer wear for another pre-loved item! Good for the environment and good for your wallet. Read more about our swap events.

Sustainably handling your party wardrobe

Do you love to wear party clothing during the holidays, but have them laying in the closet for the rest of the year? Then we have the solution for you. Learn to wear your most festive items in a casual way, or borrow them from a clothing library.

King Louie Archives

On this page we will tell you more about the origin of King Louie Archives, a collection of vintage treasures we sell in our Brand Store in Amsterdam.

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