What can you do?
The Relove model shows six core values that all have to do with consuming responsibly. With this model we want to inspire and encourage you to make responsible choices and shop consciously. Discover our easy tips that can be immediately applied to your wardrobe.
The six core values of ReLove are:
Reduce: Less is more. What do you really need?
Respect: Taking good care of your clothing
Re-use: Make someone else happy with clothing you no longer wear
Restyle: Learn how to make new styling combinations
Repair: Broken items are easily fixed
Recycle: Don't throw away garments, but recycle them!
Reduce
Making environmentally conscious choices and developing your personal style starts in your own wardrobe. What do you already have in your closet, what suits your figure and what is the quality of your (new) garment? By using your clothes more consciously, you will know better and better what suits you. That's great, because only buying what you need is the most sustainable.
Examine your closet and set yourself a goal. Maybe you want to make a capsule collection, or separate summer and winter for a better overview. What do you have (too) much of? What stays and what goes away?
Respect
Did you know that most of the CO2 emissions and energy consumption of your clothes are caused by washing? And that research shows that we leave about 70% of our clothes hanging in the closet unworn? By treating our clothing with more respect, we automatically treat the environment more respectfully.
By the way, taking good care of your clothes is not difficult. It mainly means that you should not do a number of things. So read our tips about washing, maintenance & storage.
Re-use
Research has shown that a large part of our clothes hangs in the closet unworn. A waste of space in your closet, but also a waste of those unworn clothes!
Go through your wardrobe, what do you give up and who will you make happy with these clothes? You can donate or sell them. And have you ever thought about organizing a swap event for friends or colleagues?
Restyle
If you’ve cleaned up your closet, chances are you have discovered some old gems that you can wear again with great pleasure. But what do you do with the garments that you don't know how to wear?
On Instagram you will find a number of Masterclasses in which we give styling advice. We like to inspire you to make exciting new combinations. That might not be the obvious choice at first. For example, try to match a summer dress with a warm wool sweater so you can wear it in the fall as well. Put your own spin on fashion!
Repair
Unfortunately, throwing away broken items has become way to normal. Even though it can be easily repaired or altered. What a waste!
Is there a hole in your favorite item of clothing or do you have clothes in your closet that are just not quite right? Plan an afternoon off and get started. Anyone can sew on buttons. Does that pile remain or are there difficult "projects" in there? Then find a good tailor in your area so that you can wear your favorite clothes again.
Recycle
Do you have clothes that really cannot be saved anymore? You may be able to use the material for something else. In any case, never throw away textiles, but hand them in at a recycling point. Check the waste separation guide Waste Saparation Guide for advice.
King Louie signed the Amsterdam Green Deal Circular Textile agreement in 2021 and participates in the Innovation Lab, together with other pioneers in the field of sustainable fashion. In 2022, we will launch our first products made entirely from recycled King Louie items. Read more about our sustainable journey on our sustainability pages.