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Circularity

At King Louie, circularity revolves around:

1. 
Extending the lifespan of materials 

2. 
Minimizing waste 

3. 
Working towards a closed loop

It's not a trend, but the future of the clothing industry.
It's our responsibility to give clothing new value, season after season.

Our circular steps 

Since 2026, we have been releasing garments made partly from certified, recycled materials. To achieve this, we work with innovative partners like Circulose who spin fibers from collected clothing back into raw material that can be used in new clothing. This allows us to offer clothing that is not only stylish, but also carry parts with a second life.

Our first collections with CIRCULOSE®

Working with CIRCULOSE® in our '26 collections has been a significant step forward. CIRCULOSE® is a base material made from 100% discarded textile streams with a high cotton content, such as old clothing and production residues. Circulose® is processed into a high-quality cellulose pulp that serves as an alternative to wood pulp in the production of fibers such as viscose, lyocell, and modal.
 
Our ambition to create circulair fashion does not stop there, we have our eyes on the future and are focussed on using more circulair materials in our collections.

Eco-Design 

Circularity starts with design. At King Louie, we actively participate in the Eco-Design training program—a process that supports our designers and product developers in embedding sustainability into the design phase.

During this training, we learn how to design our collections with a longer lifespan, lower environmental impact, and better recyclability. The insights help us to continue building a circular future for fashion.

Our ambitions within this process: 

1

Researching materials and constructions that are better suited for reuse, so that we can create recyclable garments.

2

Designing high-quality pieces that transcend seasons — timeless designs that you can enjoy wearing for years to come.

3

Improve our processes and material choices, from raw materials to end product

4

Keep learning from trainings and integrate knowledge through our own EcoDesign- checklist to optimise our steps towards a better way of designing clothes 

5

Explore new circular business models that allow us to create value within a circular economy. Like our 'Swap to shop' event, where customer bring in preloved King Louie garments to swap with others. 

Upcycling 

As part of our participation in the Circle Club, we have collaborated with innovative upcycling designers, like Studio Meike Nieuwenhuis. The Circle club is an innitiative that helps fashion brands integrate circularity into their collections

Together with Studio Meike Nieuwenhuis, we started a project where she designed a new piece of clothing by using multiple items from or earlier collections. This project showed us how creating something new from something old is possible. 

You can read more about this here.

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