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OUR MISSION

King Louie & Sustainability

Making clothes has an impact on the planet, and we're not going to pretend otherwise. What we can do: make pieces you'll love for years, choose better materials, and keep improving, season after season.

Certified Materials

We work with certified materials wherever we can. Certification shows where a material comes from and how it was made, checked by an independent party. Besides certified materials, there are other materials we've chosen to use more of, and together these make up our preferred materials

Social Responsibility

Good and fair working conditions matter to us. We've been working on this since 2015, first with Fair Wear Foundation and now through amfori BSCI. Our garment factories (tier 1) are audited every year, and when something needs to improve, we work with the factory until it's fixed. Further down the chain is harder, and that's what we're working on next.

Transparency

Providing insight into the chain is not only proof for the consumer, but also helps us to identify and reduce risks within the chain. This allows us to make choices about sustainability faster and easier.

Circularity

Turning old clothes into new ones at scale is still a big challenge for the fashion industry. We want to help speed it up. Our first steps: pieces made partly with CIRCULOSE® recycled materials and upcycling projects.

Environmental Impact

The production of clothes has a big impact on the environment. Because of the use of chemicals, energy, farmland and water, to name a few examples.

ReLove

With ReLove, we want to inspire everyone to make responsible choices by giving a new perspective on clothing. ReLove encourages you to choose, reduce, repair and combine your clothing consciously.

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