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What exactly is sustainable clothing?
Sustainable clothing might sound like a buzzword, but it's actually quite simple: it's clothing made with respect for people and the planet. This means that the fabrics used are less harmful to nature, or that the people making the clothing work under fair conditions.
Instead of blindly following every trend, sustainable clothing is about making conscious choices. It’s about clothing that lasts longer, is better made, and that you can wear with a clear conscience. It's not just about the final product but also about the story behind it. How are the fabrics produced? Who made the garment? And under what conditions?
At King Louie, we believe that style and sustainability can go hand in hand. You don't have to compromise on color, fit, or flair. In fact, conscious fashion gains extra meaning. After all, doesn’t it feel better knowing your favorite dress or blouse wasn’t made at the expense of people or the environment?
What materials make clothing sustainable?
Not all materials are equally friendly to the planet. Fortunately, there are more and more alternatives that not only look good but are also much more sustainable. At King Louie, we consciously choose fabrics that have less impact on the environment and feel great to wear.
Organic cotton:
Organic cotton (such as GOTS-certified cotton and cotton with the OCS100 label) is grown without harmful pesticides and uses less water than traditional cotton. This is not only better for nature but also for the farmers who work with it. Moreover, it’s a breathable, strong fabric that feels comfortable – ideal for various garments such as tops, pants, and cardigans.
LENZING™ ECOVERO™:
LENZING™ ECOVERO™ viscose is a modern alternative to regular viscose. The fibers are derived from wood pulp from responsibly managed forests, and the production process uses significantly less water and energy. The result is a smooth, silky fabric that fits perfectly with feminine silhouettes and flowing designs – just as you would expect from King Louie.
Recycled polyester: By giving existing materials a second life, you reduce waste and the need for new raw materials. Recycled polyester is often made from recycled plastic bottles and is strong, shape-retaining, and versatile. Combined with other fabrics, it offers comfort, durability, and a more conscious choice. At King Louie, we use recycled polyester with the Global Recycle Standard (GRS) label.
Why choose sustainable clothing?
Sustainable clothing is not just a trend, it’s a logical step for anyone who values conscious choices. After all, what you wear makes an impact – on the environment, on people, and on the future of the fashion industry.
Good for the environment:
The production of conventional clothing often involves a lot of waste and pollution. Think of excessive water use, harmful chemicals, and mountains of textile waste. Sustainable clothing handles this differently. By choosing eco-friendly fabrics and efficient production processes, the ecological footprint is significantly reduced.
At King Louie, we work with materials like organic cotton (GOTS and OCS100) and LENZING™ ECOVERO™, which are much less taxing on the environment. This way, you wear something beautiful and good.
Respect for the makers:
Sustainability is not just about materials but also about people. Who makes your clothes, and under what conditions? In many factories worldwide, working conditions are far from fair. We aim for the best working conditions in our production. Through our collaboration with Amfori BSCI (previously with Fair Wear Foundation), we ensure that our workshops undergo independent audits annually. This way, you can be sure your garment is made with care and respect for the people behind the sewing machine.
Quality that lasts: Sustainable clothing also stands for quality. Not fast fashion, but clothing that remains beautiful for years – both in terms of fabric and style. The fit stays good, the colors remain vibrant, and the design stays relevant. This way, you build a wardrobe full of favorites that you enjoy wearing over and over again. That’s not only good for the environment but also for your wallet.
Sustainable yet feminine and distinctive
Sustainability is sometimes still seen as dull, colorless, or shapeless. But anyone familiar with King Louie’s collections knows better. Sustainable fashion can be bold, cheerful, and full of personality. From vibrant floral prints to retro-inspired patterns – our garments are anything but ordinary.
We combine feminine silhouettes with unique details and striking colors, allowing you to express your style without compromising your values. Think of a flowing dress with a retro print, a brightly colored blouse, or a tailored jacket with character. All designed with a love for aesthetics and sustainability.
At King Louie, we prove every day that making responsible choices can also be stylish. Fashion should be joyful, bold, and distinctive – while also being fair and eco-friendly. That’s what we believe in.
How to recognize sustainable clothing?
Sustainable clothing doesn’t have to be a mystery – once you know what to look for, making conscious choices becomes effortless. A good start is the material. Sustainable fabrics like organic cotton, LENZING™ ECOVERO™, and recycled polyester are more eco-friendly and often last longer.
Moreover, labels and certifications are useful tools to identify sustainable clothing:
- Amfori BSCI or Fair Wear Foundation – guarantees fair working conditions in the production chain.
- GOTS (Global Organic Textile Standard) – certification for organic textiles, from fiber to final product.
- OEKO-TEX® Standard 100 – guarantees that fabrics are free from harmful substances and safe for the skin.
Finally, it’s smart to look beyond the garment itself. Read about the brand: where do they produce, how transparent are they about their processes, and what sustainable steps are they actively taking? Brands that truly focus on sustainability are usually clear and open about it.
Tips for more conscious shopping
Want to shop more sustainably without compromising on style? With these tips, you make a big difference – in your closet and beyond.
- Invest in timeless pieces: Choose clothes that you enjoy wearing repeatedly. Think of a beautiful blouse, a flattering dress, or comfortable trousers suitable for various occasions. Timeless design always stays stylish.
- Pay attention to fit and quality: A good fit and high-quality finish ensure that your garment lasts longer and feels more comfortable. Try, feel, and choose wisely.
- Read the label or product page: Check what the garment is made of and how it was produced. King Louie always provides this information clearly, so you know what you’re buying and supporting.
Smart combinations – more wear per item: A piece that you can style in different ways quickly becomes a favorite. Wear a top with jeans, under a cardigan, or with a skirt: one item, multiple looks.
King Louie’s mission: fair fashion with character
At King Louie, we combine style, sustainability, and commitment in everything we do. Our designs are inspired by the past but aimed at the future: colorful, feminine, and responsible. We have been working for years with established production partners, building strong relationships, and consciously choosing transparency and fair production. Thanks to our collaboration with Amfori BSCI and the use of eco-friendly materials, we are taking daily steps toward a better fashion world – without compromising on style. Because sustainability should also look good.