Less than 1% of material used for clothing is recycled into new clothing*.
We want to positively change this and built on a future where this percentage is higher.
Made from textile waste
Meet a collection that is curated with minimizing waste as one of our key focus points. We set out to make more with less, cutting waste was rule number one.
In a time where the impact of the fashion industry on the environment is undeniable, we actively seek ways to reduce our impact on the planet.
"We are proud that we've introduced CIRCULOSE® in our SS26 for the first time. These pieces do not only look great and feel good, they also tell a bigger story about the future of fashion."
- Jeroen Dijkema, Managing Director, King Louie
CIRCULOSE®
CIRCULOSE® is pulp made of 100% recycled cotton textile waste. Although CIRCULOSE® is not officialy a yarn, fiber or fabric and is on itself strong enough, it mixes really smoothly with other fabrics. Causing a whole new way of designing
fashion.
That's exactly what makes us eager to work with Circulose. If clothing doesn't
entirerly have to be made from 100% materials, les materials needs to be grown and produced. We rely less on new raw materials. And by using cotton-rich materials, CIRCULOSE® also ensures high quality.
Because circular, recycled yarn is not yet sturdy enough to create a strong product, we still need to add raw materials to ensure that it matches our quality standard and handfeel.
The mix we used for this collection:
- Tulum pieces = 48% Circulose + 48% Tencel + 4% Elastane
- Playa Denim pieces = 54% Organic Cotton + 46% Circulose
Shop items with CIRCULOSE®
* Ellen MacArthur Foundation.(2017). A New Textiles Economy: Redesigning fashion’s future.Ellen MacArthur Foundation.