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What is LENZING™ ECOVERO™ viscose?

LENZING™ ECOVERO™ is a certified variant of viscose, developed by the Austrian company Lenzing AG. It has the lightness, sheen and comfort of regular viscose. According to Lenzing, making it generates at least 50% lower emissions and water consumption than generic viscose.

How is LENZING™ ECOVERO™ made? 

Viscose is a semi-natural fiber: it is made from natural wood fibers but processed into a wearable fabric through a chemical process. The certified sort, LENZING™ ECOVERO™,  is made from wood originating from certified and verified resources. According to Lenzing, the chemicals that are being used in production are recycled in the production.

What are the advantages of LENZING™ ECOVERO™ compared to regular viscose?

  • Less carbon emissions: During the production of ECOVERO™ viscose, at least 50% less carbon emissions is emitted¹.  
  • Renewable sources: LENZING™ ECOVERO™ is produced from wood pulp sourced from trees grown in specially cultivated, renewable forests that are FSC- or PEFC-certified. The wood harvested from nature is purposefully balanced with the forest's growth rate to ensure the continued availability of this valuable resource. 
  • Better water management: The production process for LENZING™ ECOVERO™ viscose requires significantly less water than traditional viscose. This helps reduce the strain on freshwater resources, which is a crucial consideration given global water issues. Additionally, they purify the water they use before returning it to nature. 
  • Color retention: LENZING™ ECOVERO™ viscose clothing retains its color better compared to garments made from regular viscose. 
  • Softness and comfort: Like traditional viscose, LENZING™ ECOVERO™ is silky soft, lightweight, and breathable. It offers high comfort and is suitable for various garments, from summer dresses to blouses and more. 

    ¹ LENZING™ ECOVERO™ fibers are made with at least 50% less carbon emissions and water consumption compared to generic viscose. Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.12).

Where does ECOVERO™ come from? 

Lenzing AG, the producer of ECOVERO™, is based in Austria. This is a strategic location due to its proximity to European forests.  

LENZING™ ECOVERO™ clothing 

Clothing made from LENZING™ ECOVERO™ is lightweight, comfortable, silky soft, breathable, and slightly glossy. It is similar to materials like Tencel and Lyocell. The thing that differs is the care: TENCEL™ Lyocell tends to be more senstive to color loss and needs a milder washing program.

Rosie Blouse Harley Stripe - Black
Rosie Blouse Harley Stripe - Black

Tips for caring for viscose clothing 

  • Do not rub or brush the fabric when it is wet. 
  • Expect 4-8% shrinkage after washing. Iron the clothing back into its original shape or wear it to stretch the fabric back out. 
  • Air dry the clothing but avoid direct sunlight. 
  • Do not use bleach to clean viscose. 

With these simple tips, your Lenzing ECOVERO™ clothing will stay beautiful longer and retain its comfortable fit. 

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