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The environmental impact of fashion starts with the choice of materials. Not all fabrics are produced sustainably—some require enormous amounts of water, chemicals, or energy. That’s why it’s essential to know which materials are responsible choices.
At King Louie, we consciously select certified and more sustainable materials that have a lower environmental impact and a longer lifespan. But what should you look for when shopping for more sustainable clothing?
Natural fibers come from plants or animals and offer a more sustainable alternative to synthetic fabrics like polyester. However, there is a significant difference between conventional and organically certified materials.
For example, organic cotton is grown without harmful pesticides and requires less water than regular cotton. LENZING™ ECOVERO™ viscose is a more sustainable alternative to traditional viscose—it comes from responsibly managed forests and uses less water and energy in production.
Other materials, such as hemp and linen, are naturally more eco-friendly. They grow quickly, require minimal water, and become softer the more you wear them.
At King Louie, we increasingly use organic cotton, LENZING™ ECOVERO™ viscose, and recycled materials. By 2024, 69% of our materials are certified, and we continue to work towards further sustainability in our collections.
In addition to natural fibers, recycled materials play an increasingly important role in sustainable fashion. By reusing existing fabrics, we reduce the demand for new raw materials and minimize waste.
Recycled polyester, for example, is made from old PET bottles or textile scraps, reducing reliance on petroleum and giving plastic waste a second life instead of being discarded. Recycled cotton is also becoming more common in the fashion industry, where old textiles are processed into new yarns.
Circular fashion—where clothing is designed to be fully recyclable or reusable—is a crucial aspect of a sustainable industry. By choosing recycled fibers, you contribute to waste reduction and extend the lifespan of textiles.
At King Louie, we continuously explore innovative materials and production methods to further reduce our environmental impact. In 2024 we launched our first circular collection - a milestone towards a more sustainable fashion industry.
Sustainable fashion is becoming more popular, but not everything marketed as "green" is genuinely sustainable. It’s important to know what to look for when buying clothing.
Certifications help make informed choices and provide assurance about how a garment is produced. Some key certifications include:
King Louie collaborates with Amfori BSCI and uses certified materials to guarantee ethical production and responsible material selection.
Sustainability is about more than just materials—transparency regarding where and how clothing is made is just as important.
Brands that are genuinely responsible provide insight into their production process, materials, and working conditions. Look for brands that openly communicate about their fabric sourcing and work with certified factories.
At King Louie, we believe in long-term partnerships and limit the number of production countries to better monitor our impact. Our list of manufacturers is publicly available because we value transparency about where and under what conditions our clothing is made. Additionally, an online transparency report is available for each product, showing exactly where it was produced.
By making conscious choices and paying attention to certifications and transparency, you contribute to a fashion industry with a lower impact on people and the planet.
One of the most sustainable choices you can make is investing in clothing that lasts. The less frequently you need to buy new clothes, the smaller the environmental impact. The longevity of clothing depends on fabric quality, how it is made, and how you take care of it.
Timeless clothing made from high-quality materials retains its beauty for longer. Cheaper garments may look good at first, but due to low-quality standards, they often wear out quickly—fabrics may pill, shrink, or lose their shape after just a few washes.
At King Louie, we focus on fit and material selection. We design clothing that is not only beautiful but also comfortable and long-lasting, even after years of wear.
Trends change rapidly, but timeless style is always relevant. By investing in classic designs and versatile clothing pieces, you build a wardrobe that lasts season after season. A well-thought-out wardrobe consists of items that can be easily mixed and matched, reducing the need for excessive clothing and minimizing waste.
King Louie combines retro influences with modern sustainability. Our collections feature prints and silhouettes that never go out of style, so you don’t have to replace your clothes after just one season
At King Louie, we believe that fashion should be both stylish and responsible. That’s why we are committed to ethical production, sustainable materials, and long-lasting clothing.
A significant part of our collections consists of certified materials such as organic cotton, LENZING™ ECOVERO™ viscose, and recycled fabrics. We collaborate with Amfori BSCI to ensure fair wages and safe working conditions. Additionally, we continuously seek innovative ways to reduce our impact, such as reducing plastic in our packaging and supporting circular fashion initiatives.
We believe that sustainable fashion starts with conscious choices. Through our ReLove program, we encourage wearing clothes for longer, maintaining them well, and repairing them when needed. Small changes in your purchasing habits and how you care for clothing can make a big difference.
Sustainable fashion is more than just a trend—it’s a conscious choice for clothing that benefits both people and the planet. By focusing on materials, production processes, and longevity, you contribute to a fashion industry that is less harmful and prioritizes fair working conditions.
At King Louie, we are committed to transparency, high-quality materials, and timeless designs. We invite you to join us in choosing fashion that is beautiful—inside and out.
